About
Two co-founders bringing big-company experience to small businesses.
Hoffman CFO & AI was co-founded by Evan Hoffman and Aya Avituv. We help small and growing businesses, typically owner-led teams of 5 to 100 people, replace manual spreadsheets and admin with simple systems, automation and clear numbers. Between us we have built these systems at larger companies; we bring the parts that work, sized and priced for a smaller business. Our approach: understand how your business works first, automate what is repetitive, apply AI where it is reliable and reviewable, and leave clear documentation behind.
Team
Evan Hoffman, CPA
Co-Founder & Chief Executive Officer
Evan Hoffman is co-founder and Chief Executive Officer of Hoffman CFO & AI, where he also leads the firm's CFO advisory practice.
Evan's experience spans more than 17 years in finance leadership, including leading the finance function of a regulated financial services company. He combines financial rigor with deep expertise in AI and automation, turning finance from a reporting function into a driver of growth and better-informed decisions.
He believes that when finance and technology work as one, any business can operate with enterprise-level speed and intelligence.
Aya Avituv
Co-Founder & Chief AI Officer
Aya Avituv is co-founder and Chief AI Officer of Hoffman CFO & AI, where she leads the firm's work in AI, data and operational transformation.
Aya has spent her career where technology meets the business, building new capabilities from the ground up and leading the organizational change that makes them last. Her experience spans NICE, a global leader in customer experience software; Payoneer, the global payments platform, which she helped scale through its IPO; and EY, one of the world's leading professional services firms.
She turns complex, fragmented operations into connected systems, uniting technology, data, operations and customer-facing teams behind a common direction and introducing the methods and tools that help companies decide faster and execute with confidence.
She believes technology creates value when it reshapes how a business operates, decides and grows.
Aya holds an MA in Data Science from Columbia University and an MBA.
Client work is kept confidential, which is why you won't find client names or logos here.